Aura’s prepaid funeral plans in Cardiff allow you to arrange a simple, low-cost send-off with our top-rated direct cremation plan.
As a family-run company, it's exactly what we'd want for members of our own family. We deliver on the promises we make to our customers, whether it's in the service that we provide to you or the practices in which we care for your loved one behind the scenes. You can read more about our processes. Don't just take our word for it, see how we compare to the others.
Fairer finance rating | |||||
Starting from price | £1,695 | £1,995 | £1,700 | £1,785 | £1,595 |
Trustpilot rating | 4.9/5 stars | 4.8/5 stars | 4.6/5 stars | 4.5/5 stars | 4.9/5 stars |
All-inclusive* | |||||
Lifelong free cancellation | |||||
Money-back satisfaction guarantee | |||||
Trust solvency | 128% | 124.8% | Unknown | 138% | Unknown |
No added instalment fees |
Aura is an industry leading and recognised provider of funeral plans. We are the only plan provider with two five-star-rated plans by Fairer Finance, and we are the top-rated provider on Trustpilot, with a score of 4.9/5 stars. But our plans are not only highly rated; they are secure: Aura is regulated by the Financial Conduct Authority (FCA), and our plans are protected by the Financial Services Compensation Scheme (FSCS), meaning your money is safe with us too.
Aura was founded by Paul Jameson after he was given a motor-neurone-disease diagnosis in 2017. When he couldn’t find an option out there for him that would help him sort things out for his family, he decided to solve the problem by creating the solution himself. Our family-run ethos truly allows us to say "from our family to yours", because Paul would not want to provide you with service that he wouldn’t want for his own family.
The Welsh capital, Cardiff, is a vital economic, cultural and political centre in the United Kingdom, playing host to the Welsh Senedd (Parliament) and the Principality Arena (one of the very largest in the UK). Aura is also proud to call it home, extending its funeral plans to families in the Cardiff area, including in Barry, Pontyclun, Tonypandy and Blackwood.
Aura's direct cremation services are available to families across all of Wales, including Aberystwyth, Bangor, Barry, Caerphilly, Llanelli, Newport, South Wales, Swansea, and Wrexham.
Find out what this means to you
Authorised to sell funeral plans | |
Protected by the FSCS Scheme | |
You're compensated if anything went wrong | |
Money held in an independently-managed trust |
If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.
Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.