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Funeral Services in Berkshire
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Funeral Services in Reading
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Funeral Plans in Reading
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Funeral Plans in Reading

From £1,695

Aura’s prepaid funeral plans in Reading allow you to arrange a simple, low-cost send-off with our top-rated direct cremation plan.

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Rated excellent by Trustpilot
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Rated 5 stars by Fairer Finance
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Rated 5 stars by Funeral Solution Expert
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Covered by the FSCS guarantee

The UK's highest rated funeral plan, delivered locally in Reading, Berkshire and nationwide

With an Aura funeral plan, you're getting a simple, low cost cremation that will leave your loved ones with absolutely nothing to pay.

As a family-run company, it's exactly what we'd want for members of our own family. We deliver on the promises we make to our customers, whether it's in the service that we provide to you or the practices in which we care for your loved one behind the scenes. You can read more about our processes. Don't just take our word for it, see how we compare to the others.

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Starting from price
£1,695
£1,995
£1,700
£1,785
£1,595
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4.9/5 stars
4.8/5 stars
4.6/5 stars
4.5/5 stars
4.9/5 stars
All-inclusive*
Lifelong free cancellation
Money-back satisfaction guarantee
Trust solvency128%124.8%Unknown138%Unknown
No added instalment fees
* All costs associated with your cremation are included. This comparison only includes trust-based direct cremation plans. Information is correct as of September 2024.
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Why choose Aura?

At Aura, we specialise in direct cremations, offering a straightforward option that prioritises affordability without compromising on respect. As a family-run company, we understand the importance of treating each family that turns to us with kindness and compassion during difficult times. Our dedicated team, known as the Aura Angels, is here to support you through every step, bringing a personal touch to your experience. This commitment has earned us a 4.9/5 stars on Trustpilot, reflecting the high level of care we provide.

Here's what our customers say about us

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Five star cremation plans in Reading

Reading. This bustling town in Berkshire is known for its rich history, beautiful riverside setting along the Thames and its iconic music festival. Aura is proud to offer direct cremation service in Reading for those seeking a simpler way to say goodbye to their loved ones. Our services extend across the Reading area, including Caversham, Tilehurst, and Earley, ensuring compassionate care for families when they need it most.

Aura's direct cremation services are available to families across all of Berkshire, including Bracknell, Maidenhead, Newbury, Sandhurst, Slough, Thatcham, Windsor, Wokingham and Woodley.

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Money held in an independently-managed trust

Direct cremation plans in Reading

When the time comes, your nominated representative will just need to call our team to start the arrangements.
Unlike some providers, all of the necessary costs surrounding your cremation will be included, so there'll be absolutely nothing left to pay when our services are needed. Whatever time it is, wherever you are in the UK, there'll never be additional costs for doctor's fees, collection from a private residence, a larger coffin or the hand-delivery of your ashes.
Our direct cremations include:
  • Collection of the person who's died from a hospital or mortuary setting
  • Simple coffin
  • Private transport to the crematorium
  • Direct cremation and associated cremation fees
  • Unwavering and dedicated customer support
Our direct cremations don't include:
  • Repatriation costs if your loved one has died outside of GB
  • Embalming and chapel of rest
  • A celebrant or minister
  • Hearses, limousines and processions
  • A choice of crematorium or attendees (can be added for an additional charge)
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What makes Aura funeral plans different?

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All inclusive with nothing to pay later

Unlike some plans, our all-inclusive plans include all the necessary funeral costs, so there'll be nothing left to pay when the time comes.
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Less than half the average funeral cost

Our plans start at under half of today's average funeral cost*, so buying today secures a low-cost funeral in the future (*Sunlife 2023 Cost of Dying Report).
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Satisfaction or your money back

We're confident that our funeral plans will leave you with total peace of mind. If not, we'll give you your money back.
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No added cost on instalments

You can pay for your plan in full or spread the cost over 12 or 24 months, and the cost of your plan always stays the same.
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Fully flexible and free cancellation

Sometimes, circumstances change. If you want to cancel or change any part of your plan, you can do so and there's no admin charge.
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Your money is protected

Your money is safely stored in an independently managed trust. We're also FCA regulated, so you're protected by the FSCS.

Our Prices & Special Offers

Our five-star-rated funeral plans start at £1,695.
We offer flexible and affordable payment options. You can pay in full or spread the cost across 12 or 24 months and there is no additional cost. Monthly payments start at £70.63 per month. For your free quote, click here or call our team today.
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Flexible payments

Payments from £70.63

You can spread the cost of your funeral plan across 12 or 24 months at no extra cost. No matter how you choose to pay for your plan, the total cost remains the same
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Two Together Plans

Save up to £100

If you're looking to purchase a plan for yourself and a loved one, you can save up to £100 by purchasing Two Together. For more information, please feel free to give us a call.
0800 808 5723
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Buy Online

You can purchase your plan online in a few simple steps, and a member of our team will be in touch to confirm the details of your plan after payment. To purchase your plan online, click the link below.
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A trusted service from our family to yours

”After I was diagnosed with motor neurone disease, I started thinking about my funeral. I didn't want my family to spend thousands of pounds on a high-end coffin or expensive limousines, but I also wanted high quality service. The most important thing for me was that I wanted to know that my family would be in trusted hands when the time came. That's why me, my son and an expert team created Aura - to provide exceptional service at a low cost. No less than what I'd want for my own family“

—Paul Jameson
Founder of Aura
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About Aura
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Call our friendly team for more information

If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.

Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.

Frequently Asked Questions

Read our full list of FAQs.

What is a direct cremation, and how does it work in Reading?

A direct cremation is a simple, no-fuss option that focuses solely on the cremation without a traditional ceremony. Aura’s direct cremation service in Reading involves the respectful collection of your loved one, followed by a private cremation. There is no service unless you wish to add one, allowing you to hold a personal memorial at a time and place that suits you. Ashes can be returned to you or scattered in the crematorium’s Garden of Remembrance if you prefer.

How much does a direct cremation cost in Reading?

Aura’s unattended direct cremation services in Reading start at £1,195, making it a low-cost choice compared to the national average funeral cost, currently £4,285 as reported by SunLife.

How long does it take to arrange a direct cremation in Reading?

The time required to arrange a funeral varies, but with Aura, direct cremations in Reading can generally be completed within a few days to a few weeks. Our team is on hand to manage the process with care and attention, keeping you updated and ensuring everything is handled smoothly from start to finish.

Why choose Aura's direct cremation services in Reading?

Aura’s commitment to providing affordable, compassionate care stems from our founder, Paul Jameson, who established Aura when he faced his own mortality after being diagnosed with motor neurone disease. He formed Aura, alongside his son Dave and close friend Ben to create the kind of respectful and simple service he wanted. When you choose Aura, you can trust that your loved one will be treated with the same care we would offer to our own loved ones.

How does Aura's direct cremation process work in Reading?

When you select Aura for a direct cremation in Reading, we can handle all of the details. We will bring the person who has passed into our care and organise their cremation. Our experienced team known as the Aura Angels will support you from start to finish. They can even help you organise an attended direct cremation service if you wish to be present. Additionally, they are on hand to help with paperwork, emotional support and arranging the ashes.
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Aura Life (FRN: 976308) is authorised and regulated by the Financial Conduct Authority for the purposes of entering into and carrying out Funeral Plan Contracts and for credit-broking activities relating to the sale of a Funeral Plan Contract. We are not a lender and can introduce you to a credit available only from Funeral Safe Limited. You can search the FCA register to verify any company you deal with for the purchase of a prepaid funeral plan via the FCA website: https://www.fca.org.uk/firms/financial-services-register. The company is registered in England and Wales with registration number 12287045. Our registered office is Studio One, Bunkers Hill Farm, Godalming Surrey, GU7 1UP.