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Aura’s simple, low cost direct cremation services allow you to arrange no-fuss funeral in Hemel Hempstead.
Aura was founded by Paul Jameson, alongside his son Dave and close friend Ben, after Paul was diagnosed with motor neurone disease in 2017. Facing his own mortality, Paul saw how overwhelming and expensive the funeral process could be—and set out to create something simpler, more compassionate, and more affordable for others.
His vision is the foundation of everything we do at Aura. Paul’s vision is expressed in our commitment to dignity, clarity, and heartfelt care—especially in communities like Hemel Hempstead. With a 4.9/5 stars Trustpilot rating and a reputation for thoughtful service, our direct cremations reflect the very values that inspired Paul to make a difference.
Hemel Hempstead, originally developed after WWII as one of Britain’s first “New Towns,” is also home to one of the world’s only ‘Magic Roundabouts’—a symbol of the town’s bold, practical approach to urban life. At Aura, we embrace that same straightforward ethos by offering direct cremation in Hemel Hempstead: a simple, dignified way to say goodbye without the complications of a traditional funeral.
Our services reach across the local area, including Woodhall Farm, Felden, Piccotts End, Adeyfield and Grovehill. Whether you’re arranging an unattended direct cremation or would like to include a small attended ceremony, Aura is here to help you honour your loved one with care and clarity.
Aura's direct cremation services are available to families across all of Hertfordshire, including Bishop's Stortford, Cheshunt, Hertford, Hitchin, Hoddesdon, St Albans, Stevenage, Watford and Welwyn Garden City.
Whilst we proudly serve families in Hemel Hempstead and across the UK, please note that Aura is not physically based in Hemel Hempstead. We cannot guarantee that the cremation will take place in this specific area, unless it has been requested at an additional cost. If you have questions, our friendly team is here to help.
As a family-run company, it's exactly what we'd want for members of our own family. We deliver on the promises we make to our customers, whether it's in the service that we provide to you or the practices in which we care for your loved one behind the scenes. You can read more about our processes. Don't just take our word for it, see how we compare to the others.
Starting from price | £1,195 | £1,395 | £1,395 | £1,195 |
Trustpilot rating | 4.9/5 stars | 4.8/5 stars | 4.6/5 stars | 4.7/5 stars |
To keep our service simple and affordable, we arrange the cremation based on availability within our wider network. This helps avoid delays and allows us to offer the best possible value.
If it's important for you to choose a specific crematorium, we do offer that option for an additional cost. While we always aim to keep things as close to home as possible, your loved one may be cared for at one of our partner facilities a little further away.
No matter where the cremation takes place, your loved one will be treated with the utmost care, dignity and respect. If you'd like to discuss location options in more detail, our team is here to help.