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Call us 24/7 on 0800 808 5723Our compassionate Aura Angels are here to support you every step of the way.
Aura’s simple, low cost direct cremation services allow you to arrange no-fuss funeral in Ross-on-Wye.
Aura was founded by Paul Jameson, who, after being diagnosed with motor neurone disease, set out to create a service that prioritised simplicity, dignity, and compassion.
Paul’s values continue to shape everything we do at Aura. Our experts in funeral arranging, known as the Aura Angels, offer thoughtful, down-to-earth support throughout the entire process, from your first phone call to the safe return of ashes. It’s this commitment to genuine care that’s earned us a 4.9/5 stars rating on Trustpilot from families across the UK.
Today, Aura stands as one of the most trusted direct cremation providers in the country. With two 5-star-rated plans from Fairer Finance and the SME Compliance Team of the Year 2024 award, we’re proud to support families in Ross-on-Wye and throughout Herefordshire with a service that’s both affordable and respectful.
Ross-on-Wye is not only known for its panoramic views and historic architecture, but also for being home to the UK's first designated tourist guidebook, published in the 18th century to celebrate the scenic Wye Valley. Aura proudly provides direct cremation in Ross-on-Wye and nearby areas such as Foy, Hoarwithy, Sellack, and Howle Hill. Our direct cremation service offers a respectful, affordable alternative to traditional funerals—free from limousines, hearses, or the pressures of formal ceremony.
Whether you’re arranging an attended direct cremation or choosing a private unattended service option at a local crematorium, our direct cremation services in Ross-on-Wye are designed to provide clarity, care, and support every step of the way.
Aura's direct cremation services are available to families across all of Herefordshire, including Bromyard, Hereford, Kington, Ledbury and Leominster.
Whilst we proudly serve families in Ross-on-Wye and across the UK, please note that Aura is not physically based in Ross-on-Wye. We cannot guarantee that the cremation will take place in this specific area, unless it has been requested at an additional cost. If you have questions, our friendly team is here to help.
As a family-run company, it's exactly what we'd want for members of our own family. We deliver on the promises we make to our customers, whether it's in the service that we provide to you or the practices in which we care for your loved one behind the scenes. You can read more about our processes. Don't just take our word for it, see how we compare to the others.
Starting from price | £1,195 | £1,395 | £1,395 | £1,195 |
Trustpilot rating | 4.9/5 stars | 4.8/5 stars | 4.6/5 stars | 4.7/5 stars |
To keep our service simple and affordable, we arrange the cremation based on availability within our wider network. This helps avoid delays and allows us to offer the best possible value.
If it's important for you to choose a specific crematorium, we do offer that option for an additional cost. While we always aim to keep things as close to home as possible, your loved one may be cared for at one of our partner facilities a little further away.
No matter where the cremation takes place, your loved one will be treated with the utmost care, dignity and respect. If you'd like to discuss location options in more detail, our team is here to help.