Aura’s simple, low cost direct cremation services allow you to arrange no-fuss funeral in Leominster.
Aura was founded by Paul Jameson, alongside his son Dave and close friend Ben, after Paul was diagnosed with motor neurone disease. His experience gave him a deep understanding of how overwhelming end-of-life planning can be—and inspired him to create a service that puts compassion and simplicity first. Today, Paul's vision is carried out through our Aura Angels, who offer gentle, practical support at every step, from first call to the hand-delivery of ashes. It’s this personal approach that has helped us earn a 4.9/5 stars Trustpilot rating from families across the UK.
Leominster, known for its historic role in the wool trade and home to the 12th-century Leominster Priory, remains one of Herefordshire’s most characterful market towns. With its medieval architecture and vibrant antique centre, it’s a place rooted in tradition and quiet dignity. Aura proudly offers direct cremation in Leominster and nearby villages, including Stoke Prior, Ivington, Docklow, and Shobdon. Our direct cremation service offers families a respectful, cost-conscious alternative to traditional funerals—without hearses, pallbearers, or added expense.
Whether you’re arranging a private unattended direct cremation or an affordable attended option at a local crematorium, our direct cremation services in Leominster are built around empathy, transparency, and care at every step.
Aura's direct cremation services are available to families across all of Herefordshire, including Bromyard, Hereford, Kington, Ledbury and Ross On Wye.
Whilst we proudly serve families in Leominster and across the UK, please note that Aura is not physically based in Leominster. We cannot guarantee that the cremation will take place in this specific area, unless it has been requested at an additional cost. If you have questions, our friendly team is here to help.
As a family-run company, it's exactly what we'd want for members of our own family. We deliver on the promises we make to our customers, whether it's in the service that we provide to you or the practices in which we care for your loved one behind the scenes. You can read more about our processes. Don't just take our word for it, see how we compare to the others.
Starting from price | £1,195 | £1,395 | £1,395 | £1,195 |
Trustpilot rating | 4.9/5 stars | 4.8/5 stars | 4.6/5 stars | 4.7/5 stars |
To keep our service simple and affordable, we arrange the cremation based on availability within our wider network. This helps avoid delays and allows us to offer the best possible value.
If it's important for you to choose a specific crematorium, we do offer that option for an additional cost. While we always aim to keep things as close to home as possible, your loved one may be cared for at one of our partner facilities a little further away.
No matter where the cremation takes place, your loved one will be treated with the utmost care, dignity and respect. If you'd like to discuss location options in more detail, our team is here to help.